CSFRST 2300 Branding in Fashion, Hospitality and Sport Industries

This course examines branding as a business strategy in fashion, hospitality, sport and special events industries, including luxury, mass market, and boutique fashion, hotel and restaurant brands. For this assignment, we were tasked with selecting three brands within an industry in similar brand categories. After completing SWOT analyses and analyzing all three brands, we were then asked propose a brand that would fill a gap in the market.

In this project, I proposed the brand APEX, bringing fashionable innovation to outdoor clothing.