Fashion Scholarship Fund
The Fashion Scholarship Fund is a nonprofit organization dedicated to supporting the future of fashion by awarding scholarships. I invite you to explore my submissions to this prestigious contest during my time at university, where I earned scholarships for my 2024 and 2025 applications.
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Marketing Analytics
Bath & Body Works
​Have you ever wanted to buy fragrances online but hesitated, unsure if you’d actually like the scent? Maybe you’ve spent hours browsing through different products and brands, trying to find something new only to end up repurchasing an old favorite. This marketing strategy will redefine how consumers explore the world of fragrance, setting a new standard for the beauty industry.
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Marketing Analytics
Victoria's Secret & Co.
​As environment, social, and governance (ESG) initiatives become an increasingly important part of a brand’s identity in the current market, they must be able to communicate this information effectively and authentically. This case study explores the effective strategies that will achieve this result, while convincing consumers to care about their contributions to the industry.
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Design and Product Development
Dior
Despite the impermanence and frequency of trends, consumers will feel assured by timeless pieces that transcend the temporary, and instead reinforce the dependability of the brand. This collection will highlight the importance of longevity in the product, the brand, and the consumer, as a collective whole.
About The Fashion Scholarship Fund
The Fashion Scholarship Fund is a non-profit organization composed of members of the fashion industry with the goal of advancing the fashion industry by encouraging gifted and enterprising young people to pursue careers in design, merchandising, retailing and business. Since inception, they have awarded millions of dollars in scholarships to thousands of students nationwide from over 60 member universities. To further support their scholars, they facilitate internships with prestigious fashion companies and provide career mentoring from prominent senior executives who serve on the Board of Governors.